
Your archetype
The Tailor
You get dressed once and are done with it.
You believe a man is judged by his shoulders and his shoes, and you are mostly right. You own fewer clothes than your friends and wear them better. You know your tailor’s first name and your shirt sleeve length to the half centimetre. Your weakness is that you can spend an hour on a lapel width and forget to book the holiday.
Your ritual: Polish your shoes on Sunday evening while the week is still quiet.
- The suit
- A mid-grey flannel, single-breasted, from a tailor who measured you standing and sitting
- The watch
- A slim dress watch on a leather strap: Cartier Tank or JLC Reverso
- The drink
- A dry Martini, stirred, with a twist
- The car
- Something understated and quick: an Audi RS6 Avant in grey
- The scent
- Vetiver in the day, an iris in the evening
Your signature
Your reading list
The Tailor: your reading list

Style · Tailoring
The Only Suit You Actually Need
Navy, single-breasted, mid-weight worsted, from someone who measured you. Everything else about buying a suit is detail. Here is the detail.

Style · Shoes
Five Pairs of Shoes, Twenty Years
A Goodyear-welted shoe rested every other day and resoled twice lasts two decades. Five pairs cover a life. Here is which five and how to keep them.

Style · Outerwear
The Overcoat Is the Whole Outfit
For five months of the year nobody sees your suit. They see your coat. Spend accordingly, and buy it in this order.

Style · Shirts
How a Shirt Should Fit
Collar, shoulder, chest, sleeve, length. Five measurements, none of them optional. Most shirts fail at least two.




